Project Overview:
Tasked with the design overhaul of Pizza Hut’s website, our primary aim was to create an intuitive platform for users to effortlessly customize their pizzas and ensure smooth deliveries from their local Pizza Hut store. The challenge was twofold: to simplify the pizza customization process, especially for mobile users, and to adeptly navigate the extensive menu without overwhelming the user.
Challenges & Solutions:
2. Navigating an Extensive Menu:
The Pizza Hut Canada menu isn’t limited to pizzas; it spans categories like Wings, Drinks, Desserts, and a variety of Discount Deals, among others. This presented a challenge in mobile design, given the constraints of screen real estate. Users needed to understand the breadth of the offerings without being overwhelmed.
Conclusion:
This project required a delicate balance of intuitive design and user-centric functionality. Through iterative prototyping and feedback, we were able to craft an efficient and user-friendly platform that aligns with Pizza Hut’s brand and service promise.
We have launched all releases on a tight deadline and continue to improve the UX for conversions.