KFC aimed to transform its online delivery experience to better serve users accessing the platform through various devices. The mission was to create a more intuitive, user-friendly, and visually appealing responsive website that would enhance the ordering process for customers.
As a UI/UX designer on the project, I worked closely with the Product Manager, front-end developers, and a team of data analysts. My responsibilities included designing and iterating a brand-new user interface, developing user flows, and continuously improving the user experience throughout the project.
The key challenge was to create a seamless and efficient ordering experience while accommodating the diverse range of devices users would access the website from. The design also needed to align with KFC’s brand identity while integrating new features to modernize the online delivery process.
The redesigned responsive website significantly improved the user experience, leading to smoother navigation and faster ordering times. Stakeholders praised the design’s modern aesthetic and practical functionality, and user engagement saw measurable improvements post-launch.
This project taught me the value of collaborative, data-informed design. Working alongside developers and data analysts helped ensure that the final product was both visually appealing and highly functional. The positive feedback received from both the team and end users.