Assignment 1

Video 1:

UX design guru Don Norman values the beauty, fun, and emotions on the product. He thinks good design makes people happy and pleasant. A well-designed product must hit 3 cues to succeed: Emotional, Behavioral, reflective.

  • when we are anxious we do a depth-first search and when we are happy we do breadth-first search.
  • Pleasant things work better because it triggers people’s positive emotions.
  • People can do things better and be more creative if they are motivated by positive energy.
  • You can express your emotions into the design to make the product resonate more with the broad users.
  • People simply appreciate the good design which brings them joy and good emotions.


Video 2:

John Maeda lives at the intersection of technology and art, a place that can get very complicated. Here at TED talk, he talks about paring down the design to basics. A lot of little things in his life that relates to simplicity vs. Complex.

  • Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
  • The simplest way to achieve simplicity is through thoughtful reduction. Understand your user is important.
  • Organization makes a system of many appear fewer
  • Knowledge makes everything simpler. For example, the screw is a simple design, but you need to know which way to turn it. 
  • Simplicity and complexity need each other. The more complexity there is in the market, the more that something simpler stands out. 


Video 3:

David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York to prove his point of view on human-centered design.

  • Human-centered design is a creative approach to problem-solving and the backbone of a great product
  • A human-centered approach fuels the creation of products that resonate more deeply with an audience — ultimately driving engagement and growth.
  • Whatever you design, always thinking of people who’ll use your product. 
  • Learn directly from the people you’re designing for as you immerse yourself in their lives is crucial for human-centered design
  • Design from a user’s perspective — not only will you arrive at unexpected answers, but you’ll come up with ideas that they’ll embrace.