I closely worked with the client and their branding agency to develop the Pizza Hut responsive site from concept to completion. The goal was to create a delivery site that offers unique ways to get localized, finding stores, customize pizza and make online payment.
There were many challenges along the way. One of the biggest is how to make the pizza customization flow easy to use yet not clunky. I came up with an idea where user can easily view the pre-selected pizza attributes before add to cart, and customize pizza (change topping, size and sauce) if they want to.
We have launched all releases on deadline and continue to improve the UX for conversions.